The dictionary.com describes CONTENT as: (in a marketing context)
- something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.
- substantive information or creative material viewed in contrast to its actual or potential manner of presentation:
publishers, record companies, and other content providers;
or a flashy website, but without much content.
Good content is the key to creating a
successful online business and is also going to
making you more money.
If you are passionate about something then this is the best thing to aim your niche
around, then writing about it will come easier.
Just try to stay on topic and include your website keywords in your initial paragraphs if you can. This will help your Search Engine Optimisation (SEO) for your article ( finding your keywords is another topic I’ll cover later) but for the mean time I can introduce you to some Wealthy Affiliate training on the subject.
Searching the internet for articles and blogs and reviews will help you to uncover some content ideas.
Read these and then write the information back in your own words. The internet search engines frown heavily on plagiarism and copy paste jobs. So don’t do this.. .it will hurt your rankings rather than help them.
Writing reviews on products / solutions is a great source of content. People will go to reviews if they are looking to buy a product, so writing a recommendation about something will help to attract an audience who are in ‘buy mode’.
Outsourcing your writing
You can always hire a writer, by using services like Fiverr.com and Odesk.com. They are fairly cheap, but just remember that you get what you pay for.
I have not tried this myself yet as I have been able to fill my blogging needs but as I get busier I might have a look at it as an option. I opened an account with FIVERR.com and it really does look like a handy tool and potential income source as well.
My advice would be to really have a go at writing yourself. You’ll interact better with your customers and get a better feel for your website. Plus its free if you do it yourself.
Putting pen to paper – so to speak
The concept of content writing is actually really simple. It is just a mater of putting
your mind to writing about something relating to your niche and spewing it out into
an article – simple, right?
If only it was.
Reality is, to some people it comes naturally, and to others, myself included, it is something that needs to be worked on. Coming from a family of writers and authors you’d think I would have a bit of an upper had, but sadly the genes didn’t follow through.
I find that getting reasonably relaxed with a cup of coffee on the table and a note pad in hand I can start to jot down ideas. Usually I can come up with a few items that I think I can cover to create an article of interest.
Plan it out, or bull at a gate?
Having a basic plan is a good idea, but I have also been told by a few mentors to just get in and write words then go back and edit them until you are happy with your article. Keep an opened mind and try both techniques and see what works best for you.
Again keep your mind on your niche subject and try to remain relevant.
Note that there is no point writing garble – you have to remember that the intention of the article is for someone to read it and get something out of it.
If its boring or nonsensical then your website will be ignored. I have seen too many articles that have obviously been written to fill a quota.
Waffle = big turn off.
What Style Fits?
Writing styles vary from person to person and I personally don’t think that there is any wrong or right. I try to have a flowing style, so I write as I would speak. That’s the style of writing that I like to read, so it works for me. Some niches might require a more formal, mater of fact style.
Remember, it’s your website ( business ) so you can dictate the style you want to present. So long as you keep in mind your target audience.
Make sure it aint spelt rongly.
The importance of good content writing cannot be overstressed. And good content also includes correct spelling and grammar. Spell check has really made it dead set easy for the writer these days, but it can also slip you up. Don’t rely on spell check to make your sentences make cents. Does that make sense?
If you are writing in English and it is not your native language, it might pay to get someone to proof-read it for you. It just makes the reading experience more pleasant and boosts your credibility as a writer.
I hope this has been of use to you. Feel free to contact me on my email address or share it if you like it. Leave some feedback below if you like and I’ll get back to you.